Magic Pumpkin Cinnamon Rolls come together in only 30 minutes start to finish. They’re soft, gooey, full of pumpkin spice, and topped with the dreamiest pumpkin glaze.
Grease a 9x13-inch pan with cooking spray. Spread 1 tablespoon softened butter across the base (I like to use a plastic bag on my hand as a mitt). Preheat oven to 350°F.
In a medium bowl, combine 8 tablespoons butter (1 stick), brown sugar, pumpkin purée, cinnamon, pumpkin pie spice, and salt. Beat with a hand mixer until thick and smooth.
Slice the entire slab of rolls in half horizontally, keeping individual rolls attached. Place the bottom half in the prepared pan. Spread just under half the filling evenly across it. Top with the other half of the rolls. Spread the remaining filling over the top and sides of the rolls, covering all surfaces except the bottom.
Bake for 13–15 minutes, or until the rolls are lightly golden on top.
Glaze
While the rolls bake, beat the softened cream cheese and butter until smooth. Add powdered sugar, pumpkin, pumpkin pie spice, and salt. Beat again until smooth and creamy.
Finish & Serve
Remove rolls from oven and let cool for a few minutes. Spoon glaze generously over the top, letting it drip into the crevices. If desired, add a second layer of glaze once cooled slightly. Enjoy warm!
Video
Notes
Note 1: Use brick-style, full-fat cream cheese. To soften quickly, microwave (unwrapped) in 5-second bursts, flipping after each burst.Note 2: Bring butter to room temperature for about 1 hour, or soften in the microwave using the same method (5-second bursts, flipping between) without melting.Storage: These rolls are best fresh, but can be stored in an airtight container in the fridge for up to a week. Reheat in the microwave for 10–15 seconds before serving.